![]() Long tail keywords are less searched for but the competition is lower. The more words in your keyword, the more specific and targeted the keyword. Long tail keywords consist of 3 or more words, are specific, and are more targeted. Short tail keywords have a high search volume and bring lots of traffic, but on the downside, they have high competition (meaning lots of people are using these keywords in their SEO efforts) and are hard to rank high for. Pinterest, small business and dinner recipes are examples of short-tail keywords. ![]() Short tail keywords consist of 1-2 words and are broad, general, and not specific at all. There are two types of keywords we can use on Pinterest – short tail and long tail keywords. That’s why we add niche keywords to our profile, boards, and pins. Pinterest uses keywords to pull up relevant content as search results and display related content under pins. Keywords help your audience find your content on Pinterest. Keywords are specific words you use to let Pinterest know what your images are about and to help your content show up in Smart Feed and search results. If you just recognized yourself, don’t freak out! Today we’ll talk about what’s keywording, why it’s important to distinguish between different keywords, how you can use them in strategic places, and how to find relevant keywords. Lots of new Pinterest users get caught up in growing their following and fail to utilize even the most basic SEO tactics.ĭon’t get me wrong – growing an engaged following boosts the performance of your content, but if you’re not using keywords, you’re leaving a lot of reach, engagement, and traffic on the table. If you’re worried whether Pinterest SEO will be worth your time, don’t be. Pinterest is a visual search engine, with keywords in the center of ranking for visibility and discoverability. On a related note: Pinterest vs Instagram: Which Is Right for Your Business? Oh, it absolutely is! You’re soon going to find that Pinterest has lots more in common with search engines like Google and Yahoo than with Instagram or any other social media.
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